For search engines to pick up your website or web page and show it as the top results in specific

search results for a set of keywords, there is a process of optimization that must occur. This set of steps if followed and implemented correctly, can set you apart from the thousands of other search results that land on the 20th and 40th page of Google when prospects are searching online for solutions for their problem.

Majority of online searches begin on google and most users particularly find their preferred content or answers browsing throughout the first page results of Google.

Therefore if your company or brand desires to attract more customers whether online or through a more traditional means, ranking your website on search engines like Google is a necessity.