Your business website don’t mean much if it can’t get your visitors to convert or, make your visitors

do what you want them to do. This can be buying a product, filling out a form, signing up for your email newsletter, etc. Conversion rate optimization (CRO) takes care of this.

Conversion rate is just the resulting percentage of the number of conversions divided by the number of unique times a user visited your website (sessions). For example, if you have 50 conversions and 200 sessions, your conversion rate is 25%.

The only way you can optimize your conversion rate is by understanding how users navigate your site, where they spend most of their time, what actions they take the most, and what’s not convincing them to end up converting. This information will be extremely helpful to know what to optimize, what to get rid of, and even who to optimize for.